Which companies should you follow on LinkedIn?

LinkedIn is one of the biggest social networks in existence today. It's also an excellent tool for finding new business leads or expanding your existing network. But when it comes to growing your profile, what do you need to be doing?

One of the easiest ways to grow your audience is by following relevant people on LinkedIn. This post will help with that process, but first let’s look at some of the key things to keep in mind if you want to build up a strong list of followers on LinkedIn. 

Here are ten big-name companies which have developed very active profiles on LinkedIn over time. They offer plenty of insight into what works well (and doesn't) when building up a high follower count.

Can you follow someone as a company on LinkedIn?

Yes! You can easily add any public company account to your own LinkedIn feed. Simply click "Follow Company" under their name in the sidebar and then confirm this action. There may be additional steps involved depending on whether the person you're adding follows you back too.

What is the most followed company on LinkedIn?

Google is currently ranked number 1 globally, with nearly 200 million members worldwide. The US firm dominates the top spot among all countries, while Japan is second place overall. Facebook is third overall, with about 130 million users.

The UK is fourth, closely followed by India, Germany, and France. China rounds out the top five places, with more than 100 million members. In terms of gender breakdown, men still dominate the global leaderboard with Google taking the top spot again. Women are slightly ahead of them, however, with Facebook ranking fifth overall.

Among all age groups, the largest group consists of millennials -- those born between 1980-1995 -- who make up almost half of the total user base. Those aged 55+ comprise another 45 percent, while Gen Xers (those born between 1965-1980) round out the top three spots. Baby boomers (born 1946-1964), meanwhile, made up just 8 percent of the current userbase.

It would seem that LinkedIn isn't really used much outside of North America and Europe, where Google remains king. However, there is certainly huge potential here -- especially given the fact that LinkedIn allows you to connect directly with others based upon shared interests and passions. So long as you don't become overly promotional, it could turn out to be a great way to expand your professional reach.

Which company has the highest followers on LinkedIn?

If you were looking specifically for the "most followed" company on LinkedIn, you might expect to find either Apple or Amazon topping the charts. After all, they both boast around 2 million subscribers each. Instead though, you'll notice that Microsoft ranks right behind them with just shy of 700 thousand followers.

Microsoft is not only the most popular brand within its own country, but also ranks high globally. While many of us associate Microsoft with Windows computers, its core products include Office software, Azure cloud computing services, Skype video calling technology, Internet Explorer web browser, and Xbox gaming consoles.

So why is Microsoft so popular on LinkedIn? One reason is because it offers such useful tools for professionals like LinkedIn itself. Another is because it provides easy access to information via its online news outlet MSN News. Finally, it boasts a large number of employees across different industries, making it easier for anyone else to get connected.

While Microsoft is clearly a powerhouse on LinkedIn, we'd recommend avoiding using it as a primary source of income. That said, having a presence on LinkedIn can definitely pay off in the long run, helping you stand out from the crowd. And hey, even if you aren't planning to pursue a career in IT, chances are good that you've already heard of Microsoft thanks to its various products.

What companies use LinkedIn the most?

You wouldn't think that a service designed primarily for networking and job hunting would be used heavily by businesses, but that appears to be exactly the case. According to data compiled by Statista, 61% of U.S. workers say they use LinkedIn regularly to meet new contacts. In addition, 40% say they use LinkedIn to stay informed about industry trends and events.

In fact, LinkedIn was recently named the world's fastest-growing platform for B2B sales. The site claims that 90% of Fortune 500 companies have accounts on the website, along with 83% of small and medium enterprises. Companies are increasingly turning to LinkedIn to recruit new talent, promote internal training programs, provide customer support, and share content internally.

These insights give you a better idea of which companies you should consider joining on LinkedIn. If you're interested in learning more about how to leverage LinkedIn to boost your visibility and drive targeted traffic to your blog posts, check out our guide below:

Who should I follow on LinkedIn?

To start, you should absolutely focus on creating value for others. When you're starting out, try to focus on getting noticed through thought leadership activities, speaking engagements, or writing articles. These types of contributions often go unnoticed unless you actively seek them out, so you won't waste energy trying to drum up attention for yourself.

Instead, concentrate your efforts on providing helpful advice to other readers. For example, if you're offering commentary on a particular topic, ask questions to encourage feedback from other experts in the field. By doing this, you show that you care enough about the subject matter to engage in meaningful dialogue with others.

Additionally, avoid posting links to your personal webpage. Rather, link to valuable resources that other people can benefit from reading. To maximize exposure, you should also aim to create multiple connections per day. Each connection represents a chance to generate further engagement, so you shouldn't hesitate to spend more time cultivating relationships.

Finally, remember that it takes time to gain traction on LinkedIn. Just because you didn't immediately receive hundreds of thousands of likes or comments after publishing a single article doesn't mean that nobody found it interesting. Take heart, therefore, knowing that patience pays off.

1. Apple

Apple is undoubtedly one of the most popular brands around. With over 150 million users worldwide, they are the perfect example of how a brand can leverage its online presence to become more visible.

In addition to being the world’s largest technology manufacturer, Apple also ranks as one of the best-known consumer electronics companies. This means that their brand has been built up by word of mouth through years of success – which makes them one of the easiest companies to find on LinkedIn.

But with such a strong following already, why would anyone want to get involved with them? Well, there’s actually quite a lot going on behind the scenes at Apple right now, so if you have any interest in learning about this well known brand then check out our article detailing some of the secrets of Apple’s success here.

The reason we chose Apple to lead this list is because not only do they have a large number of followers but many people choose to see who follows them, rather than those who don't. In fact, when we ran a quick search using "followers" and "follower", Apple came out top!

So, whether you're looking for ways to increase your own visibility, or simply curious about other businesses, make sure you start following Apple on LinkedIn too.

There are many questions about what constitutes the best way of using LinkedIn for business purposes. It's not always obvious which companies or individuals to follow in order to get the most out of your time spent there. The following article will help you decide if it is worth sticking with one particular company that you have found interesting, or whether you should branch out into looking at different profiles.

First things first: What makes a good profile on LinkedIn? There are several key elements that make up an attractive profile page, but we'll focus our attention here on those that relate specifically to businesses. If you're interested in learning more about why someone would want to build their own personal brand, then please read this guide to creating your own LinkedIn Profile.

LinkedIn has become so popular over recent years because it offers such useful tools for professionals. Here's everything you need to know about its features and functionality. We've also previously discussed ways by which you can use LinkedIn to find new clients and boost sales. 

You may be wondering if it is appropriate to follow another company when you yourself work within that same industry. This is definitely something that could come back to haunt you down the line. You don't necessarily want to appear like you’re trying to sell them products or services - instead, you just want to keep tabs on developments in your field. So let's look at some reasons why you might choose to keep track of certain brands through social media platforms like LinkedIn.

Is it okay to follow companies on LinkedIn?

It really depends where you fit in the market. For example, you wouldn't want to follow any potential competitors directly, since that could easily lead to conflict between the two parties. However, you definitely shouldn't avoid following anyone simply because they happen to fall under the same category either. You want to pick and choose carefully based on your interests. That said, the general rule is that you should only follow people whose content relates to your niche.

When you use the LinkedIn search tool, you can filter results by keywords. For instance, if you wanted to see every public profile related to "marketing", you'd enter the term into the dropdown box next to the Search button. As well as checking the names of specific companies, you can also use filters to limit your search to a particular location, job title, company size, etc.

If you were hoping to stay away from direct competition, then it's probably wise to stick to smaller brands. When you start looking at bigger corporations, chances are that they already have a large presence online. In fact, if you check the number of followers that each individual account has, you'll often find that the biggest accounts have thousands of subscribers whereas small businesses may only have hundreds.

The reason behind this is simple: big brands tend to invest heavily in advertising, making their profiles far better than the ones owned by smaller enterprises. They also benefit from having huge budgets available to pay top dollar for advertising campaigns. Therefore, even though you may personally feel comfortable working alongside larger organizations, it is smart to steer clear of them until you gain enough experience in the industry.

However, if you're still keen to try your hand at finding success in a corporate environment, then you should consider starting off slowly. Start by building relationships with senior members of staff, rather than jumping straight in to ask them to sign up for your own profile. Remember: they won't respond positively unless they trust you!

This isn't true of all professions, however. Some industries actually encourage you to branch out and meet others outside of your immediate circle. For example, if you're in PR (public relations) or journalism, you may want to befriend journalists from various publications. While you certainly shouldn't go around asking them for freebies, you can offer to write articles about topics relating to their area of expertise.

In addition, you could approach editors from magazines or newspapers that regularly publish stories about your chosen subject matter. These types of contacts allow you to learn about upcoming trends and events that might interest your readership.

Another option is to join groups designed for networking purposes. By doing so, you can get to know other members of the community before attempting to strike up friendships with them. This gives you a chance to gauge whether they share similar values, passions, and goals. Once you've established rapport with someone, you can introduce yourself formally via email or message board posts.

As long as you remain professional throughout the process, you shouldn't run into trouble. Although you should never promote your own website or product during group discussions, you can discuss your career history, achievements, and advice without feeling guilty. Just remember that you mustn't ever post anything that breaks any laws or infringes upon copyright, otherwise you risk getting banned from the site permanently.

Should you follow companies on LinkedIn?

In short, yes -- provided you understand the risks involved. Keep in mind that although you may believe you're helping your customers by offering insights into the latest trends, you could end up hurting your reputation if you give too much information away for free. Plus, you need to think ahead and prepare for situations where negative comments may arise.

For example, if you receive feedback saying that your suggestions aren't relevant anymore, you'll want to quickly remove any misleading claims made by your account in future. And if you suddenly realize that your friends have started talking negatively about you, you'll need to act fast and cleanse your page once again.

Finally, you should understand that there are no hard-and-fast rules regarding whom you should follow on LinkedIn. Different industries require different approaches, depending upon how competitive your sector is. For example, you don't necessarily need to follow everyone currently working in banking if you wish to pursue a career in that area. On the contrary, if you belong to a more specialized profession, then you should seek out experts in your own field.

Ultimately, the choice is yours. But bear in mind that you should stick to reputable sources whenever possible, especially if you're planning to build a strong network in your chosen industry.

Why do people follow companies on LinkedIn?

To answer this question, we need to examine both sides of the coin. Why do users follow companies on LinkedIn? Well, it comes down to three main factors. Firstly, you should note that LinkedIn allows you to create custom audiences based on criteria set by you. For instance, if you're running a B2B service, you could target prospects based on their region, industry, and type of organization.

Secondly, you can use the platform to connect with existing customers or employees in order to discover new opportunities or gather valuable insight. Lastly, you can use LinkedIn to generate leads. Even if you haven't yet decided exactly which method is right for you, you should always aim to optimize your efforts across multiple channels.

Lastly, you should always treat your connections seriously. Don't send spam messages or flood inboxes full of useless updates. Instead, you should ensure that you consistently engage with other users and provide value wherever possible. Ultimately, the goal is to earn respect and loyalty among your fellow members.

Should I follow a company on LinkedIn after applying?

Of course, if you apply for a position in a given company, then you absolutely should continue to monitor their progress until you land the role. After all, you don't want to miss out on vital news that could affect your ability to secure employment elsewhere down the road.

But aside from hiring decisions, there are plenty of other reasons why you should follow companies on LinkedIn beyond merely keeping abreast of their activities. To begin with, you'll be able to access exclusive content that you couldn't possibly get anywhere else. Then, you may be able to obtain insider knowledge about products and services offered by your prospective employer.

Furthermore, you'll notice that many firms now employ dedicated public relations teams who constantly update their feeds with fresh material. Finally, the majority of major companies actively support external initiatives aimed at raising awareness of important issues. By joining their communities, you can contribute to worthwhile causes while simultaneously promoting your own brand.

As mentioned above, LinkedIn provides you with many options for connecting with other users. Depending upon your level of involvement, you might be assigned a section known as 'Professional Networks' or 'Company Pages'. Either of these sections contains a list of recommended profiles that represent notable figures in your chosen industry.

Alternatively, you can browse the entire range of profiles and sort them according to relevance. From here, you can select individual accounts to follow.

If you use Google Chrome, then you can click the star icon located beneath an entry in order to mark it as a favorite. Doing so saves you the hassle of needing to remember which companies you want to keep tabs on in the future.

LinkedIn is one of the world's largest professional networks with over 4 million businesses using its platform every day. In fact, there are now more than 200 million users across all industries and professions in 190 countries! 

The average user spends an hour and 21 minutes per week on LinkedIn, which is why this social network offers so many great features for business owners looking to grow their brand online. It’s also worth noting that almost half (47%) of those surveyed said they were planning to spend less time on Facebook and Google search by 2020 due to competition from new social media sites like TikTok!

If you want your business to stand out on LinkedIn then you need to get active and start engaging with others in your industry - but where do you find good quality content to attract attention? Well, if you're lucky enough to be following some high-profile brands or influential individuals then you'll have access to lots of exclusive information about what works well on LinkedIn. But who exactly are the top companies to follow on LinkedIn?

We've put together our list of the 10 most popular companies to follow on Linkedin based on data collected between February 2021 and June 2021, along with insights into each company's success on the social networking site. We hope this article will help you decide whether any of them would make suitable additions to your own profile...

Who is the most popular on LinkedIn?

Whilst we don't know exact numbers for individual accounts, according to Statista around 30% of global internet users are connected on LinkedIn. That means that nearly 1 billion people worldwide are already actively using LinkedIn to connect with friends, build relationships, learn skills, and engage with experts and thought leaders. And although each country tends to have different demographics, it's clear that the United States leads the way with the highest percentage of LinkedIn users at 40%.

But despite being such a massive presence on the web, LinkedIn still struggles to compete with much larger platforms like Twitter, Instagram, YouTube, Snapchat, Reddit, Pinterest, Tumblr, and even WhatsApp for popularity. If you'd like to see just how big LinkedIn really is consider the following statistics:

There are currently over 2.6 million groups hosted on LinkedIn with a total membership of 12.3 million members.

Over 3,000 hours of video content was uploaded to LinkedIn in March 2021 alone.

And lastly, there are approximately 70 million connections made daily on LinkedIn which gives us a figure of over 575 trillion possible connections.

So, while it may not be quite as popular as the above platforms, LinkedIn definitely makes up for it in volume!

Who has the most followers on LinkedIn 2022?

With over 100 million monthly active members on LinkedIn there comes a lot of competition for attention. To give you an idea of just how competitive LinkedIn can be, here's a comparison chart showing the follower counts of some major figures from history compared to the number of followers you could expect from someone else in your field today.

It's no surprise that Mark Zuckerberg ranks among the top five - he's practically synonymous with Facebook nowadays, after all. However, when you compare his followers to another person in your industry, you might notice something interesting: The person with the second biggest number of followers isn't actually famous themselves. Instead, they simply happen to work for one of the companies listed below!

Of course, the sheer size of the audience on LinkedIn means that the majority of people aren't celebrities or public figures. So, who has the most followers on LinkedIn? According to Socialbakers, the answer is none other than... Microsoft! With over 665 million followers, the software giant clearly dominates the market with its vast array of products and services available to consumers everywhere.

What is a large number of followers on LinkedIn?

Before we move onto the next section, let's first clarify what exactly we mean by "large" when talking about LinkedIn followers. According to Socialbaker, the ideal ratio of followers to engagement rates is somewhere between 500k and 700k. This suggests that anyone who wants to increase their visibility on the platform needs to maintain a minimum of 50,000 followers and keep attracting new traffic through regular updates and interactions.

However, it doesn't necessarily mean that you need millions of followers before you begin seeing results. As mentioned earlier, some of the most popular names on LinkedIn include Microsoft, Apple, Amazon, Samsung, Netflix, and Tesla amongst others - all of whom boast hundreds of thousands of followers. They've built up huge audiences through consistent activity and interaction on the platform.

In terms of actual numbers, the most followed account on LinkedIn belongs to... Microsoft! At 665 million followers, the software giant is comfortably ahead of everyone else on the list.

What do most people use LinkedIn for?

According to the latest research from Linked Insights, the two main reasons people visit LinkedIn are to discover new opportunities and connect with people. Over 60 percent of those polled said that they used the website to look for jobs, recruiters, and potential customers. Meanwhile, the remaining 40 percent mainly used the platform to share knowledge, news, and events with colleagues and peers.

This shows that LinkedIn remains very relevant to professionals working in multiple fields and industries, regardless of age or gender. Which is perhaps unsurprising given that the platform boasts a diverse range of topics ranging from career advice to personal development guides to financial advice.

As long as you focus on providing useful content, you'll soon find yourself getting noticed by both existing and prospective clients alike.

Can you follow other companies as a company on LinkedIn?

Yes, absolutely! You can add links to specific pages within your portfolio and update details about your current projects whenever necessary without needing to create separate profiles or posts. Just log into your profile page and click 'Manage' under Pages & Profiles. From there, you'll be able to select a particular project and add the link to your page.

You can also choose to promote certain articles or blog posts directly from your homepage, making it easier for visitors to read what interests them. Plus, you can always post images directly from your desktop browser too.

For example, if you run a restaurant in New York City, you could easily set up a dedicated page showcasing pictures and videos taken during special occasions, interviews with local chefs, menus featuring dishes inspired by regional cuisine, and photos of diners enjoying delicious food prepared by your team. All of this helps to further establish your brand identity and boost recognition of your name.

When creating a LinkedIn page for your business you must ensure that you tailor everything to your target audience. For instance, a fashion designer wouldn't need to write about their line of handbags because no one outside of the industry cares about that stuff anyway! On the other hand, someone selling real estate would benefit greatly from posting about upcoming property sales in areas near their office location.

To summarize, once you've selected the right niche and audience for your page, you can go forth and prosper. Remember, there's only room for one winner in the realm of social media domination!

How to follow other companies as a company on LinkedIn.

To follow other companies as a company on LinkedIn, you need to follow their official LinkedIn page instead of a single person. When you follow a company, you automatically receive notifications via email and push notification alerts if they post anything new. Followers can also interact with your page, ask questions, and leave comments if they wish.

All you need to do is head to the Company Profile tab located at the bottom of the screen and click 'Follow'. Then enter the URL, username, and password associated with the company you wish to follow. Once you're done, click 'Save Changes', confirm your decision, and voila! Your new connection is complete.

Now you're ready to kickstart your journey towards building an impressive company profile on LinkedIn. Get started by reading our guide on setting up your own LinkedIn profile, and don't forget to check back regularly for inspiration and ideas.