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LinkedIn has always been a popular tool for job seekers. It's also become one of the world’s largest networks for professional networking. But if you're looking to connect with potential clients or customers via your profile, LinkedIn isn't necessarily what you'd expect (or want).
There are many ways to approach this problem - from simple tools like Twitter to more complex platforms such as Facebook Marketplace. However, when it comes to getting new business through LinkedIn, there is arguably no better platform than LinkedIn Sales Navigator.
But while LinkedIn Sales Navigator seems easy enough to understand at first glance, its true power lies in the fact that it can be used by anyone who wants to grow their network and find opportunities to meet people. And as we'll see below, it can even help you increase your revenue!
So, let's take a look at everything you need to know about LinkedIn Sales Navigator before you start using it. We've broken down all the key features into an easy-to-follow guide so you don't have to worry about any confusing jargon or terminology.
If you still feel unsure about whether or not it's right for you, check out our list of the top 10 reasons why you should give LinkedIn Sales Navigator a try.
In short, LinkedIn is primarily a social media app designed to allow users to share posts, engage with others, and build connections. While there are plenty of other apps out there which offer similar functionality, LinkedIn is perhaps the most well known due to being owned by Microsoft. So, if you're already familiar with the site, then you may wonder why would you bother paying for something called LinkedIn Sales Navigator?
Well, here's where things get interesting...
While the main focus of the product is connecting with prospective employers, clients, and partners, you will also notice that it offers additional features which enable you to search for jobs, manage your career, and attract followers. This means that you could potentially turn LinkedIn Sales Navigator into an effective tool for generating leads and growing your business.
However, because the core purpose of the platform is to provide access to employment opportunities, LinkedIn does not recommend that you sell anything on the service. Instead, they advise that you create content around those opportunities and promote them on your personal website, blog, email signature, etc.
This advice applies regardless of whether you're using LinkedIn Sales Navigator or simply looking to grow your audience on LinkedIn. If you're interested in selling products and services on the platform, you might consider joining affiliate programs offered by companies like ClickBank or ShareASale.
The bottom line is that you should consider LinkedIn Sales Navigator only if you plan to leverage your account to market yourself professionally. As a result, you won't find much useful information regarding the actual process of finding clients within the application itself.
Instead, you'll need to rely on third party resources in order to learn exactly how to use LinkedIn Sales Navigator to generate the kind of results you're after. That said, given that these resources exist, it makes sense to explore the possibilities available to you.
As mentioned above, the primary feature of LinkedIn Sales Navigator is to facilitate communication between professionals and businesses. However, this doesn't mean you can't use the platform to reach out to prospects directly. In fact, it's probably better suited to doing just that.
For example, you might send targeted emails and messages to specific groups or individuals based on factors like industry expertise, location, or interests. Or, you might write articles related to topics relevant to the company or client you wish to speak with. Whatever method you choose, it's important to remember that LinkedIn Sales Navigator is not intended to replace traditional marketing techniques.
You should continue to follow established SEO strategies and optimize your profiles accordingly. You should also maintain strong relationships with existing contacts and stay active on social media channels. These efforts will help ensure that your name remains visible among your peers and that you remain connected to the rest of the online community.
It's also worth noting that LinkedIn Sales Navigator will often display "sponsored" ads alongside other user postings. The idea behind these advertisements is to reward members who regularly contribute valuable content to the community.
Once you've signed up for an account on LinkedIn Sales Navigator, you'll receive an invitation link inviting you to begin building your presence on the platform. Once you click on the link, you'll arrive at the homepage where you'll be asked to enter your credentials. From there, it's a straightforward process.
Click on the Get Started button next to the Search box located near the top left corner and select Businesses & Professions. Type keywords relating to your target industry or type in names of companies or organizations you work with. Then hit Enter.
A variety of options will now appear depending on the keyword combination you entered. For example, if you typed “marketing agency New York City,” you'll likely see a long list of firms working in the same area. On the flip side, you could type in “accountant Seattle, WA” and receive a list of local firms offering accounting services.
Depending on the number of matches you received, you'll be able to filter further by selecting filters like Industry, Location, Company Size, Job Category, Skillsets, Languages, Gender, and Education Level. When you're ready, click Go To Next Page and you'll be taken to a page listing the individual companies you selected.
On this final screen, you'll find links to contact info for each firm along with details regarding the position(s) open and the hiring manager/employer. Simply click on the link and fill out the form provided to request an interview.
If you're looking for assistance beyond this point, you can visit the Help Center section of the app and view tutorials on basic tasks like creating a profile, searching for jobs, sending emails, and managing your accounts.
Alternatively, you can purchase a subscription to a paid version of LinkedIn Sales Navigator. Subscription plans range anywhere from $9 per month for a single user license to $99 per year for unlimited licenses across multiple users.
Although LinkedIn Sales Navigator is generally considered less intimidating than other solutions like Hubspot and Marketo, it does come with a few unique challenges. First off, since it relies heavily on your own ability to craft compelling copy, you must possess excellent writing skills.
Second, unlike other applications, you cannot easily import data into Sales Navigator from other sources without manually copying over every field. Fortunately, however, the platform does support exporting contacts from Gmail, Outlook, Google Calendar, and Exchange Server, making it relatively easy to transition from another CRM solution to this one.
And finally, unless you pay extra for the Premium Edition, you will not be able to integrate LinkedIn Sales Navigator with custom forms created in Zapier. This leaves you limited to utilizing prebuilt templates found within the app. However, if you're willing to put in the time, you can customize these templates to suit your needs.
To that end, you shouldn't really treat LinkedIn Sales Navigator as a replacement for a full-blown CRM system. Rather, think of it as a supplement or add-on. By integrating it with your current workflow, you gain efficiency and eliminate the need to constantly switch between different software packages.
Additionally, having Sales Navigator integrated with your email program allows you to respond immediately to inquiries without having to jump back and forth between two separate apps. This saves you time and frustration and keeps your day moving forward.
LinkedIn has a lot going for it. It’s one of the largest professional networks with over 350 million users worldwide. And while there may be many reasons why people join or stay active on this platform, one thing that continues to draw new members is its ability to connect professionals around their shared interests.
With millions of job seekers looking at LinkedIn every month, finding ways to stand out will help you land your dream role. One such tool is Sales Navigator which allows you to send targeted messages to those who fit certain criteria. But what exactly does it do? When should you use it? How can you make sure it works well for you? Let us take a look at these questions below.
If you’re wondering whether you should try LinkedIn Sales Navigator (or even if you already have), check out our guide on how to find jobs on LinkedIn first. If none of them work, here's where you'll want to turn next – how to use LinkedIn Sales Navigator to generate leads and grow your business.
Sales Navigator was previously called Connections but now has been renamed as Sales Navigator. The biggest difference between the two is that Sales Navigator only connects to contacts based on similar positions, making it easier to target candidates more accurately than before. You can also choose to exclude specific keywords when searching for connections so you don't reach out to people whose profiles mention terms like “account manager” or “director” etc., instead focusing on people who match your ideal candidate profile.
The other big change with Sales Navigator is that it no longer offers access to all of LinkedIn’s features - including Groups and Contacts Search. Instead, it relies solely on searches through its own database of data points like company names, industry titles, and skills. This makes it much harder to get results since LinkedIn doesn’t always know everything about someone, especially if they haven’t filled out their entire profile yet. So, unless you specifically search for something unique, LinkedIn Sales Navigator won’t deliver relevant results.
That being said, Sales Navigator still provides better options for reaching potential prospects and getting noticed by hiring managers. In addition to sending tailored emails to qualified candidates, you can also schedule follow-up conversations with them via email. These follow-ups allow you to build rapport and potentially secure an interview without having to ask permission directly. Plus, if you decide to hire someone after connecting with them, you can easily keep track of them throughout the process.
There are several possible causes of problems with LinkedIn Sales Navigator. First off, you might just run into issues because of bad timing. It could be that the person you were trying to contact isn’t online right now, or maybe they had recently updated their profile. Or perhaps they changed companies and don’t have any recent updates available anymore. There are plenty of other scenarios that could lead to failure.
A bigger problem comes from poor quality signals generated by LinkedIn Sales Navigator itself, which means that sometimes you won’t see anyone matching your criteria. To avoid falling victim to this issue, we recommend checking your filters regularly to ensure you’re targeting individuals who would actually benefit from hearing from you. For example, you could go back to earlier versions of your filter settings and remove ones that aren’t useful anymore.
Finally, another cause of trouble could come down to the fact that Sales Navigator doesn’t offer complete coverage across all industries. While it can connect you to people in various roles and sectors, it can miss opportunities to hit home runs in particular fields. For instance, if you’re looking for a career in technology, Sales Navigator probably won’t show you people involved with finance either. However, if you’re interested in a specific skill within tech, then Sales Navigator should give you plenty of matches.
While LinkedIn Premium is free to use, it definitely gives you additional perks. Among other things, you can create custom audiences, save searches, view insights, and add advanced analytics to improve your strategy. All of these tools are essential for tracking performance and improving your outreach efforts.
You can upgrade to Premium for $29 per year ($19/year if purchased annually) once you start seeing results from Sales Navigator. Once you do, you can customize your audience further to focus on candidates who meet your exact needs rather than broad parameters. You can also share your lists with others, giving you greater control over who sees your content.
Plus, if you pay for Premium, you’ll receive access to all of the features mentioned above plus unlimited downloads of reports. You’ll also gain access to a dashboard showing detailed stats about which types of people open your emails.
Yes! Although both platforms provide similar functionality, they operate independently of each other. That means you can continue to post content on LinkedIn regardless of whether you’ve used Sales Navigator to reach out to prospective employees.
In order to leverage LinkedIn and Sales Navigator together, you’d need to purchase a package from a third party provider. They typically charge anywhere from $99-$299 depending on the number and type of licenses required. Then, you’d need to link your accounts so that you can see information from both services side-by-side.
If you prefer to stick with LinkedIn alone, you’ll still be able to use Sales Navigator to increase engagement rates and drive traffic towards your website. Just remember that you won’t be able to compare statistics between LinkedIn and Sales Navigator for individual campaigns.
Want to learn more about LinkedIn Sales Navigator? Check out our full review of this feature here. Also, if you're ready to put it to good use, read our guide on how to use LinkedIn Sales Navigator properly.
1. Use LinkedIn's built-in search
One of the first things you want to do when starting your journey with LinkedIn Sales Navigator is to check out what it can offer you. The easiest place to start is by searching for potential contacts in the right places.
If you don't know who you're looking for but they belong to an industry you're interested in, start typing their name into the top bar of any LinkedIn page and see where this leads you.
You can also type specific job titles into the same field as well.
The results will show up based on relevance rather than alphabetical order so always keep that in mind.
Once you find someone interesting, click on their profile link to view more details about them (if available) and then click Follow to continue following them on LinkedIn.
When you follow someone on LinkedIn they'll receive notifications whenever you post something to your account. When you like, comment on, share or reshare content, these actions will appear in your Activity tab under Connections.
This means that even though you might not know everyone you follow, you can still easily reach out to those you haven't interacted with yet.
Yes! You can either invite someone via email/message or directly message them if you both have accounts on LinkedIn. If they accept your request, they'll automatically become part of your network. This process works the other way too – if someone adds you to their network, you'll instantly be added to theirs.
LinkedIn has become a key tool for people looking to find work. It's one of those websites that can help you stay connected with your network, while also helping you land new jobs.
If you haven't already done so, you should consider setting up an account on LinkedIn. You'll be able to connect with current colleagues, former classmates, or business partners who might have something useful to say about what they've been doing since graduating school.
But if you're like me, you probably don't want to spend hours upon hours typing away at your keyboard when there are more important things to worry about. That's where LinkedIn Sales Navigator comes in handy. This free app allows you to search through thousands of companies based on keywords related to your job title, industry, company size, location, etc. If any of these companies match your needs, you simply click on them and enter their contact information into the form provided by the website.
This article will explain how you can take advantage of this feature in order to easily access potential employers without having to type anything yourself. But first, let's talk about why you would even want to use LinkedIn Sales Navigator in the first place.
It's easy enough to see why someone may want to use LinkedIn Sales Navigator -- after all, it's free! However, beyond just being free, there are a number of other reasons why you'd want to check out this service before investing time learning how to navigate LinkedIn properly.
First off, you won't have to waste a single second trying to figure out which company is hiring. Instead, you can simply input a few relevant words into the site's search bar and then wait as results pop up automatically. Then you only have to choose from among the top five options (or whatever amount you decide suits your needs).
There are many benefits to this approach over traditional approaches such as calling every company listed under "Employers" until you find the right fit. For example, instead of spending half an hour dialing each individual phone number and hoping you hit pay dirt eventually, you could simply scroll down a list of 5-10 options and start contacting them immediately.
The same goes for networking events. When I was younger, I used to attend tons of parties and mixers. The problem was that I had no idea whether anyone wanted to hang out with me because my social skills were completely nonexistent. While this wasn't exactly ideal, I did end up meeting some pretty cool people. Nowadays, however, I'm much better equipped to handle myself during situations like this thanks to Google Calendar and Gmail.
However, if you still feel nervous heading out to meet random strangers, you can always turn to LinkedIn Sales Navigator. Just remember to keep your expectations low and enjoy the journey rather than obsessing about the destination.
Another reason to utilize LinkedIn Sales Navigator is its ability to give you insights into the types of questions recruiters ask when sifting through resumes. With this knowledge, you can tailor your resume accordingly. In addition to providing insight into common interview topics, this tool lets you know what kinds of skills and qualifications are most sought after in certain positions.
For example, according to LinkedIn, here are 10 questions commonly asked by hiring managers:
1) Tell us about yourself.
2) What are your strengths?
3) Why do you want to join our team?
4) How long have you worked in HR/recruiting?
5) Where did you go to college? Which degree program?
6) Do you have experience working with X?
7) Have you ever applied for a position within the organization?
8) What are your career goals?
9) What are your hobbies outside of work?
10) Please describe a situation where you demonstrated leadership qualities.
And while we're talking about recruiting, another great thing about LinkedIn Sales Navigator is that it doesn't require you to put in any personal info. All you need is your email address, which makes it perfect for cold emails. Once you've found a company that seems interesting, you send them a message asking if they're interested in hearing more about what you can offer.
Of course, if you prefer to speak directly with human beings, LinkedIn Recruitment provides a similar function called Job Seeker Pro. As mentioned earlier, though, this isn't necessary.
One of the biggest differences between LinkedIn Sales Navigator and LinkedIn Recruiter is that the latter requires you to provide some sort of personal data in exchange for accessing the platform. To clarify, this means that if you aren't willing to share any identifying details whatsoever, you shouldn't bother signing up for either service.
On the other hand, you can still sign up for both services and use LinkedIn Sales Navigator to gather information on potential candidates to submit to LinkedIn Recruiter. It's not quite as convenient but it gets the job done.
In general, I think that LinkedIn Recruiter is superior to LinkedIn Sales Navigator because it offers more features, including ways to create custom searches and receive alerts whenever new opportunities come available. On the flip side, you'll likely run into fewer problems with Sales Navigator due to its lack of robustness compared to other apps.
That said, if you're not concerned about sharing too much private data, Sales Navigator is definitely an option worth considering.
As far as effectiveness goes, I actually believe that Sales Navigator is slightly less effective than LinkedIn Recruiter. Although the product itself is free, you must purchase Premium to gain full functionality. And unfortunately, this costs $20 per month.
Notably, this is the standard rate for LinkedIn Recruiter. So while Sales Navigator is cheaper on paper, it doesn't necessarily mean you'll save money overall. Still, if you really value the convenience of the service, I wouldn't hesitate to invest in Premium.
A final point worth addressing is that, despite the fact that LinkedIn Sales Navigator is free, you cannot view profiles unless you have Premium membership. Again, this is the case with LinkedIn Recruiter as well.
You can read more about how to buy a lifetime subscription to LinkedIn here.
Now that we've covered everything there is to know about LinkedIn Sales Navigator, let's move onto the next step. Finding candidates to hire involves two main steps: finding qualified applicants online and following up once you've contacted them personally.
To begin generating leads using Sales Navigator, head back to the homepage and select a category that interests you. From there, look for a keyword relating to the kind of role you're seeking. Click the button labeled "Search," and you'll be presented with various companies that fall under that specific niche.
Once you've chosen a company, click on the link underneath the headline "Job Opportunities." After entering basic information about yourself, you'll be prompted to attach your CV. Remember to include your name, email, and website URL.
Next, you'll be taken to a page where you can upload several pieces of supporting documentation. Choose whichever items apply to your particular circumstances and then proceed to the bottom of the screen where you'll fill out the rest of the required fields. Finally, click Submit Application and you'll instantly be notified via email when the application process completes.
If you're unable to locate a suitable candidate, try searching for open positions manually by clicking on View Jobs from the navigation menu located in the upper left corner of the screen. Scroll down until you reach the section titled Browse Companies and pick a group you're interested in working for.
Then select a subheading from the dropdown menu below the Search box, and finally press Enter. Your search results should appear shortly thereafter.
Finally, if you're feeling ambitious, you can also perform reverse image searches to uncover hidden gems. Simply hover over the magnifying glass icon on the lower right corner of the window, then select Reverse Image Search from the dropdown menu. Select the desired file format and press Go.
Hopefully this guide helped answer any lingering questions regarding how to use LinkedIn Sales Navigator. If you're ready to jumpstart your own professional life, now is the moment to act! Start making connections today with the help of LinkedIn Sales Navigator and watch your prospects soar.
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