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If you're looking to automate your sales process using social media or email marketing, then you need the right tools for the job. One of those tools is OctopusCRM, which automates all aspects of LinkedIn lead generation and prospecting.
We've looked at how it works in detail before, but since this article is about LinkedIn, we have expanded our coverage to include other platforms such as Twitter, Facebook Messenger, Slack, and even emails sent from Gmail.
In short, if you want to build an automated pipeline with high conversion rates, you will need to leverage LinkedIn's powerful features. It won't happen overnight, but over time it can be very rewarding.
The first thing to know is that Octopus isn't just one product -- there are three different versions available depending on what level of access you require, whether you use LinkedIn only, both LinkedIn and Twitter, or any combination thereof. There is also a free version called Dripify, which allows users to create drip campaigns through their own websites.
But let's start by taking a look at some of the core functionality of each platform. We'll take a brief overview of each version below, followed by screenshots showing you exactly what they offer.
1. Octopus (free)
This is the most basic option, giving you access to LinkedIn and Twitter automation. You cannot set up drip campaigns through Dripify, so while this may not seem like much, it does allow you to send out targeted messages automatically based on keywords and hashtags found within posts. It doesn't work too well either, however, because you can only import 1 post per campaign at a time, meaning you must manually enter every single hashtag into a new campaign. Not ideal!
There are no reports or analytics available here, though. This means that although it might appear to be easy, it actually requires quite a lot of manual effort.
You cannot share templates across multiple accounts, which makes things complicated when working with teams. If you don't already have someone managing your account, this could be an issue. Finally, there is no way to see who has viewed your latest message, which makes tracking performance difficult.
It's certainly a good starting point, especially if you're just getting started with social media automation, but it would probably be best suited for beginners rather than pros.
Download: Octopus (Free) | LinkedIn (Free) | Twitter (Free)
2. Octopus Pro ($29/month)
As you'd expect, this gives you far greater control and customization options. The biggest difference between this version and the free app is that you can now manage unlimited drip campaigns simultaneously. Plus, you can choose from a wide variety of prebuilt templates, including ones designed specifically for specific industries.
Additionally, if you opt to upgrade to this plan you can also sync data directly with Salesforce, Zendesk, Hubspot, Freshdesk, Pipedrive, and Google Apps. In addition, you can link multiple accounts together under a single admin. And lastly, you can view detailed statistics about individual messages, which helps make sure everything is running smoothly.
Finally, you can export CSV files of all contacts, which is useful if you ever decide to give up on the program completely.
3. Octopus Connect ($59/year) + LinkedIn Premium
If you're serious about growing your business online, then having full control of your entire profile and activity on LinkedIn is critical. For example, you should never leave anything unchecked on your company page, otherwise people will wonder why your team members aren't sharing content.
With this package, you gain access to two additional features. First, you can upload a PDF document containing important information, such as your website address, phone number, etc., onto your profile without needing to go back to the main dashboard. Second, you can add a custom button to your sidebar, allowing visitors to click and signup instantly.
Another huge benefit to upgrading is that you receive automatic updates whenever the LinkedIn API changes. As long as you stay current, you'll always be able to run your campaigns effectively.
4. Octopus Suite($199/year) + LinkedIn Premium
This is really aimed towards enterprise companies with thousands of employees spread around several locations. While it costs substantially more than the standard package above, it comes with numerous extra perks. These include advanced reporting capabilities, the ability to track conversions with Zapier integration, plus the ability to integrate with CRMs like SalesForce, Jira, and Microsoft Dynamics 365.
All of these features come at a price, obviously, but the potential benefits outweigh them significantly.
5. Octopus Enterprise($299/year) + LinkedIn Platinum
For businesses with hundreds of employees, this package offers similar functionality to the previous suite, except it adds support for larger numbers of users and improved integrations. Once again, this includes the ability to track conversions with Zapier, plus integration with Salesforce, Zendesk, HubSpot, Pipedrive, and Google Analytics.
6. Octopus Business Team Edition($499/year) + LinkedIn Professional
This is suitable for smaller organizations, offering a range of features similar to the Enterprise package yet costing less. However, unlike the others listed, it lacks certain key elements, namely Zapier integration and integration with CRMs.
Despite its limitations, it still offers many advantages over competing solutions, making it worth considering if you're a small business owner.
Now that we've covered how to set up and install Octopus, let’s talk about how to use it once you have it installed.
First, you need to log in to the platform itself, where you will find various sections covering your overall profile, groups, followers, connections, and messages.
Next, head to the Messages tab, where you can compose messages and schedule tweets, among other actions.
To maximize results, make sure you use relevant hashtags and phrases when composing messages. Also, remember to keep them concise, as people tend to skim past text in their haste to read something interesting.
When writing a tweet, pay close attention to the image attached to it, as this will help increase engagement. Make sure to write a compelling headline as well, preferably something catchy that relates to your niche industry.
Once you've composed a message, it's time to hit "Send" and wait until it appears in people's feeds. Alternatively, you can check back later via the web interface to ensure it was seen correctly.
Remember to avoid sending duplicate messages. Although this might sound obvious, it happens surprisingly often, so double-check your list beforehand.
So far, we've taken a quick tour of what Octopus can do for you, but let’s take a deeper dive to assess how well it performs when compared against competitors. To answer that question, we asked several professionals involved in digital marketing how much value the tool added to their workflow.
Below are some excerpts from responses received from experts:
Danielle Vazquez, Digital Marketing Manager at Fonterra Brands Inc.: “I had been struggling to generate leads on my blog, so I decided to try out Octopus. Now, after following instructions and creating a few simple campaigns, I am receiving traffic and leads, which were previously hard to come by. Using Octopus allowed me to spend more time focusing on building relationships with prospective customers instead of wasting hours trying to figure out ways to market myself.”
Karen Mazzotta, CEO & Founder of KMA Consulting: “The results speak for themselves. With Octopus, we saw significant increases in traffic, leads, and revenue. After testing the service for nearly a year, we finally upgraded to a paid subscription model, and the ROI continues to grow.”
Evan Shafer, Senior Account Executive, CMI Group: “Using Octopus to drive traffic to my site increased my brand awareness exponentially. Since implementing Octopus, I have generated four times more qualified prospects and doubled my monthly income.”
Lori Puckett, Director of Content Development at Vivid Communications: “Since using Octopus, I have gained 5x more opportunities to meet amazing clients. I love being able to reach out to people outside my network and introduce myself. Most importantly, I'm excited for the future possibilities I will have thanks to Octopus.”
While it's true that there are plenty of resources out there to teach you how to improve your LinkedIn presence, nothing beats experience. That's why we recommend signing up for a trial period with Octopus. By doing so, you'll learn firsthand how to optimize your profiles, follow up with leads, and convert leads with ease.
Don't forget to take advantage of all the tips mentioned earlier, including adding videos to your profile, optimizing your cover photo, and scheduling meetings with influencers. All of these steps alone can dramatically boost your chances of generating quality leads.
If you're looking for a good way to automate your marketing efforts, look no further than Octopus. The company's flagship product -- the Octopus Extension -- helps you build relationships in real time between your salespeople and potential customers through automated emails, phone calls, or text messages. In short, it allows you to turn cold leads into warm ones without spending any money. Here's how it works.
The first thing you need to know about Octopus is that it isn't just another "automation" tool like Hubspot, Hootsuite, or Slack. It's an email automation system specifically designed to help business owners manage their entire sales team from one platform. This means that every single part of a typical sales funnel can be managed by Octopus.
It also means that you don't have to manage multiple platforms if you use Octopus. You only need to create your campaigns once (and they can be customized as much as you want) and then all communication will flow seamlessly throughout your organization via the Octopus dashboard.
This makes it easy for companies who are already using Salesforce or Microsoft Dynamics CRM to integrate the two systems together. But what about those businesses who aren’t using these kinds of enterprise resource management (ERP) tools? If this sounds familiar, there's a solution for you too! We'll go over some alternative options below...
Yes. Like most other social networks, LinkedIn has its own built-in scheduling capabilities which make it perfect for automating outreach. However, you may not realize that many users choose to send out mass emails instead of sending individualized messages because they get better engagement results. And since you can set up automatic replies within the app itself, you can save yourself hours per week while still getting similar results.
No. There are several reasons why this isn't possible. First off, LinkedIn doesn't have any kind of API or integration with third party applications at present. So even though you might think that sending out bulk emails would be more effective than reaching out individually, that simply isn't true. Secondly, LinkedIn limits the number of accounts you can access each month so you'd be unable to reach your target audience unless you pay them $40/month. Finally, although you could technically create a list of prospects based on keywords, doing so wouldn't actually generate qualified leads. Instead, you'd end up with hundreds of people who were interested in receiving a message but didn't necessarily qualify.
We've mentioned above that Octopus is primarily used for managing your entire sales pipeline. To give you an idea of exactly how powerful the software really is, here are a few examples of things you can do with it:
Automate follow ups after initial meetings
Create personalized drip programs to ensure new contacts receive consistent messaging
Send targeted offers directly to specific groups of individuals rather than trying to sell everyone the same offer
Track the success of different versions of the same campaign across various channels
Use the data collected during your campaigns to optimize future efforts
And finally, you should take note that Octopus is completely free to try before purchasing. That means that you can signup for unlimited usage and see how well it performs for you without paying anything upfront. Then, when you decide whether or not you want to purchase a license, you can easily cancel your subscription whenever you want to.
To learn more about how Octopus can help your company grow exponentially, check out our full review here.
Which Octopus features do you love the best? Let us know in the comments section below!
Why use an octopus for your business
Octopus offers many different ways for companies of all sizes to find new prospects. For example, there are two main types of customer relationship management (CRM) tools available today. One type involves working directly with prospective clients, while another uses email autoresponders.
The problem with using either one method alone is that they only offer one-way communication. Prospects receive information from businesses but don't have much say in what happens next. By contrast, if you use both methods at once, you can create a more interactive experience where each party has some control over their interactions. This makes it easier to maintain long-term relationships because neither side feels like they have to do anything else.
Using this approach also improves conversion rates by ensuring that everyone involved knows exactly when and how to respond to incoming communications. It helps make sure that everything goes smoothly so that there aren’t any surprises along the way. When used together as part of a larger strategy, these features allow you to convert more leads and generate higher revenue per client.
Another reason why you should use an octopus to manage your business relationships is that it gives you access to a range of powerful data analysis tools. These include things such as Salesforce integration, API integrations, and other advanced functions that help you track performance easily.
With all of this said, let's take a closer look at how the tool really works.
How to get started with the octopus
Octopus has been around since 2013 but didn't really gain traction until 2017 when its founders got together to launch their first product -- the Octopus CRM (Customer Relationship Management). It was a huge success.
The original version of Octopus wasn't built as an email-based solution. Instead, it worked more like a CRM app where prospects could add all kinds of information about themselves and manage their interactions within the platform. However, this proved too limiting because not everyone uses Outlook/Outlook 365 or Gmail.
In 2018, Octopus released the Octopus Extension which added email functionality to the entire process. While the original version of Octopus still exists, it hasn't seen much use lately due to the new features introduced by the Octopus Extension.
Here are some reasons why you should consider using the Octopus Extension instead of the old one:
You can choose from over 100 templates to send out personalized email campaigns to every contact you have.
It comes with a lot of useful integrations including Salesforce, Zendesk, Google Calendar, Slack, Hubspot, Mailchimp, Facebook, Twitter, and many more.
There's also an option to integrate with popular social media platforms such as Instagram, Pinterest, YouTube, and even Snapchat.
No matter what device they’re using, users will be able to see whether there are open opportunities based on the latest activities from your team.
All communication is stored in one place so if someone contacts you via another channel, you'll know right away!
Automated follow up reminders help make sure you don't forget about them once you've connected.
Let's take a closer look at how you can start using the Octopus Extension today.
The OctopusCRM by TexAu LLC is one of the best automated tools for creating connections on LinkedIn. With this tool, you can easily build your database and start connecting with potential clients in just minutes. Here's how to use it!
Automating LinkedIn connection requests is easy if you have an existing list of prospects or customers who are already using LinkedIn. Simply set up the campaign once, and then send out targeted messages inviting them to join your network. The most important feature here is the ability to track each person who accepts your invitation so that you know which ones got connected and which ones didn’t. You can also turn off email notifications when someone connects via the app.
In addition to sending invitations, there are other ways to invite people on LinkedIn. For example, you could create a job posting on LinkedIn where you include a personalized message asking interested professionals to apply. Or you might post a link to your own website on LinkedIn, along with some additional information about yourself and why people should hire you. Then, after they click through the link, you can make sure they're invited to connect with you.
You don't need any special permissions to perform these actions because all of them come under "Create/Edit Profile" on LinkedIn. If you want to take things even further, you can start building relationships over time instead of simply adding new contacts. To accomplish this, you can follow anyone on LinkedIn and ask questions like “Are you happy with your current provider? Why not try us?" This will help you establish rapport before offering your services. In return, the other party may decide to check out your profile as well.
If your goal is to grow your network quickly, setting up automatic invites is the easiest way to go about doing it. However, we recommend starting slowly since many people find it uncomfortable to receive too many emails from strangers at first. It helps to pick specific groups of people to target based on their interests and professions. When you've built enough trust within your social circle, you'll be able to reach more people overall.
Once you've identified the right group(s) to approach, you can either use the auto-invite feature directly from LinkedIn itself (as described above), or you can use another tool such as Dripify to schedule your activity. Once again though, keep in mind that you'll probably want to test this method initially until you feel comfortable with it.
LinkedIn allows users to import lists of contacts into its system manually or via third-party apps. While importing contacts using external applications is very convenient, there's no guarantee that the data is accurate or that you won't lose access to those accounts later. Instead, what works much better is automating the process of mass-connecting. After all, every business owner knows that reaching out to multiple companies simultaneously increases the chances that somebody will respond favorably.
One great option for getting started is LinkedFusion Pro, which lets you manage your entire contact pipeline and streamline your outreach efforts across multiple platforms. Using this platform, you can save time by scheduling outreach campaigns to run regularly throughout the week and only targeting relevant industries. Plus, you can choose between three different strategies for managing your pipeline – one of which uses AI to discover new opportunities.
LinkedFusion has several paid tiers depending on your needs. But regardless of whether you opt for the free tier or pay $20 per month, it offers everything necessary for running successful campaigns. And while the company does offer discounts on certain plans, we'd still advise checking out their trial version before committing to anything.
While there's no denying that the old days of cold calling were rough, it doesn't mean that networking online hasn't evolved significantly over the years. Nowadays, LinkedIn makes it easier than ever for individuals to connect with others in their industry, thus making it a lot less intimidating than it used to be. That being said, there are plenty of people out there who still prefer to stick with traditional methods -- especially when it comes to generating leads.
For this reason, you'll often see businesses investing heavily in marketing campaigns focused solely on LinkedIn. By optimizing your profiles and actively engaging with members of similar networks, you can increase visibility among decision makers and ultimately boost your bottom line.
But what happens if you don't have the resources available to spend thousands of dollars on ads? Fortunately, there's good news for the rest of us. One simple solution is to purchase OctopusCRM by TexAu LLC. Not only does this program allow you to generate qualified leads without paying extra fees, but it also gives you full control over your LinkedIn account. You can add team members and managers to handle administrative tasks, monitor performance metrics, and tweak settings whenever needed. You can even customize the look and feel of the interface according to your preferences.
There aren't many programs out there that offer this level of flexibility, but if you're looking for something affordable yet effective, you'll definitely appreciate OctopusCRM. All of the features mentioned above work seamlessly together to help you stay ahead of the competition. Best of all, thanks to Octopus' unique integration with Zapier, you can combine it with dozens of other helpful mobile apps. So if you're ready to put the power back in your hands, give OctopusCRM by TexAu LLC a shot today!
Want to learn more about how to optimize your LinkedIn presence? Check out our guide below:
With the amount of money spent on digital advertising increasing year after year, marketers now face stiffer competition. That means it takes more than just having a strong sales funnel to secure success. Your landing pages must convert visitors into buyers, your content must engage readers, and your call-to-actions must compel viewers to act. Otherwise, you risk losing valuable ad dollars.
To ensure that you don’t miss out on any big deals, consider implementing these five tactics to improve conversion rates and strengthen your brand image.
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