What are the LinkedIn products?

LinkedIn is one of the best social media platforms for finding and connecting with people who can help you achieve success in any industry. This article explains what LinkedIn’s product catalog looks like so that you know exactly where to find everything you need to grow your business.

There are many ways to use LinkedIn as an effective marketing tool. You could start by creating a company profile, but if you want to really boost your search engine rankings, there are several other options available. One way to do this is through setting up LinkedIn Product Pages (LPP), which will allow you to showcase your offerings and gain instant credibility from potential customers.

Let's take a look at some of the most popular LinkedIn products.

What are all the LinkedIn products?

LinkedIn has over 300 million members across 200 countries around the world. With such a large user base comes a huge amount of content that you'll have to sift through before you can see it all. The good news is that LinkedIn provides multiple ways for you to organize your information. While some of these features overlap, they serve unique purposes. Here are three main types of LinkedIn products you should be aware of.

Company Page - A Company Page allows users to build their presence within a specific industry sector. They usually feature a logo and a brief description of the business along with contact details.  This helps you get found by those searching specifically for companies in your field.

Profile - Your Profile is essentially a resume, which includes things like education history, work experience and skills. It also contains links to related profiles. People looking for employees can check out your profile to learn about you and decide whether you're right for them.

Group - Groups are similar to Facebook groups, except that they exist solely within LinkedIn instead of being open to anyone. Group admins can invite others to join and post messages and updates. These posts show up in everyone else's feed. If you don't participate in group discussions already, consider joining a few to make yourself accessible to prospective clients.

What are the different LinkedIn plans?

You won't actually pay anything when signing up for a LinkedIn account. However, once you've created a profile, you may choose between three subscription levels: Basic, Pro and Business. Each plan offers slightly different benefits, although the differences aren't very significant. Let's go over each level briefly below.

Basic - Free basic membership gives you access to five connections per month. There is no limit to the number of additional friends you can request from contacts. In addition, Basic subscribers receive regular emails about new jobs posted in their industries.

Pro - Subscribers to Pro accounts enjoy unlimited connection requests and can send invitations to connect with 5 people per month. For $50/month, Pro users also benefit from priority inbox notifications, advanced messaging capabilities, and enhanced analytics data.

Business - Business subscriptions offer greater flexibility than the previous two tiers. Users who sign up here can manage unlimited connections, plus send invites to connect with 10 contacts every month. Additionally, they can upgrade to Premium status without paying extra fees.

What does LinkedIn sell?

If your goal is to market yourself online, then chances are you're familiar with LinkedIn Sales Navigator. This app enables you to easily reach professionals across the country. As long as you provide accurate information about your company and its products or services, you'll likely land job interviews through Sales Navigator.

While Sales Navigator is great for cold-calling, you might prefer something a little less invasive. That's why LinkedIn Talent Solutions is ideal for building relationships with candidates. Instead of making phone calls, you can simply share relevant articles and job postings via email. By doing this, you increase the likelihood that your prospects will read your message and respond accordingly.

In addition to these tools, LinkedIn sells a variety of products that cater to various professional needs. Some of these include: Lead Generation Tools, Recruiting Software, Social Media Marketing Training, Job Postings & Resumes, Digital Marketing Services, Customer Support Platforms, Video Conferencing Systems, Professional Development Courses, Employee Engagement Programs, and more.

Is LinkedIn a product or a service?

As mentioned above, LinkedIn doesn't charge you directly for its products and services. Rather, you subscribe to the platform based upon your chosen plan. Once you select a package, however, you'll still need to purchase certain items separately.

For example, LinkedIn charges a fee for each lead generated through Sales Navigator. Similarly, you must buy credits for LinkedIn Ads, which are used to promote your website or blog.

The bottom line is that while LinkedIn isn't a free service, you can use it effectively regardless of your budget. Even though buying individual products can seem expensive, remember that you only pay once for each item. Plus, you can always save money by purchasing packages together.

To sum up, LinkedIn products range from simple software applications to full-blown marketing campaigns. Use the tips provided in this article to keep track of everything you need to stay productive throughout 2017. And if you ever run into trouble with any of these apps or websites, feel free to ask us for assistance! We'd love to hear from you.

1. What is a LinkedIn Product Page

A LinkedIn Product page is an online store on LinkedIn that allows businesses to showcase their services or products. It also offers companies the opportunity to market these products via LinkedIn ads.

If you want to create an account on LinkedIn then click here to register now.

How do I create a LinkedIn Product Page?

You will see a Create A New Company button at the top right corner once you have logged into your company profile (click this link). When you click it, you will be taken to the main company page. From there, scroll down until you reach the "Products" section which contains the following icons:

Can I use my own photos as part of my LinkedIn Products Page?

Yes! You may upload images from your computer, but if you would rather share a photo hosted somewhere else such as Instagram, Pinterest, etc., you must first convert them into PNG files before uploading them onto your LinkedIn Product Page. To learn how to do this, follow our guide on how to turn pictures into PNGs. Once you have done this, simply drag-and-drop your image into your product description box below the header text area. If you don't have a picture yet, please feel free to submit a request by clicking here.

Adding Verified Reviews and Sales Pitch Videos

The number of verified reviews, ratings, and comments on your product pages is important because they provide credibility and authenticity to your brand. People trust brands that offer authentic experiences and

LinkedIn has introduced many new features in recent years that have made it one of the most widely used social networking sites around the world. It’s an excellent platform from which you can build relationships with potential clients, partners or employees – especially if they all use the site too!

The biggest selling point about LinkedIn is its ability to connect you with other professionals who work in similar fields as yourself – making it a great place for recruiters to find candidates. The reason this works so well is because almost everyone uses LinkedIn nowadays, whether their job title involves working online or not.

If you want to learn more about what LinkedIn offers, read our article below where we explain the different types of LinkedIn profiles, plus the various ways you can advertise your company there - including setting up product pages. You'll also discover some tips and tricks for turning those connections into actual customers. 

What products does LinkedIn offer?

There are several reasons why companies might need to set up a LinkedIn profile. Some may want to promote themselves on the site (or use it to search for prospective employees), while others may be looking to sell their product directly to users via a landing page.

You could even think about creating a specialised LinkedIn group for your brand, where members would post articles and information relevant to your industry. This way you gain access to a large audience without having to pay out any membership fees.

Here's a full list of LinkedIn products and services you should consider when planning your own marketing strategy:

- Business Profiles & Company Pages

- Recruiting & Staffing Tools

- Group Pages & Communities

- Talent Solutions

- Sales Navigator

- Advertising & Sponsorship

- Analytics & Insights

- Mobile Apps

- Content Marketing Platform

- API

- Brand Management

- InMail

- Lead Generation

- Video Ads

- Live Events

- Data Visualisation

- Enterprise Social Network

- Email Marketing

- Event Management

- Customer Service

- Training & Certification Programs

- Coaching

- Career Advice

- Events & Meetings

- Mentoring

- Conferences

- Newsletters

- Surveys

- Webinars

We've covered these individual sections in depth elsewhere on HubSpot, but here's a quick overview of each section of LinkedIn:

Business Profiles & Company Pages

This area allows you to share details of your organisation, such as contact info, photos, background history & awards won. You can also upload documents like contracts, invoices, press releases, etc. to help prove credibility to future employers.

Recruiting & Staffing Tools

These tools allow you to manage your database of contacts by sending emails, uploading CV templates, adding custom questions, searching through records based on criteria you define, and exporting them to Excel, PDF or CSV formats.

Group Pages & Communities

Groups give you the opportunity to form communities within LinkedIn and communicate between groups. You can join existing ones that relate to your niche, or start your own community of interest. These will show up as tabs at the top of your home feed, allowing visitors to see posts that are shared among members of the same network.

Talent Solutions

This tool gives you the option to apply for jobs, get recommendations, view job postings, connect with colleagues, send messages and much more. There are also plenty of third party apps available that extend its functionality further still.

Sales Navigator

With this feature, you can track the progress of your deals, keep notes on conversations, record call recordings and export data to Microsoft Word, Excel or PowerPoint files.

Advertising & Sponsorship

You can use LinkedIn ads to target specific demographics based on location, interests, age, gender, skills and occupation. If you don't know exactly who you're targeting yet, then you can always opt for 'general' audiences instead.

Analytics & Insights

Use this tool to analyse your activity on LinkedIn and find out which areas of content are engaging the most with your audience, and which channels are performing best.

Mobile Apps

One useful addition to LinkedIn recently was the launch of a mobile app. With this, you can check your updates, message friends, follow brands and download free eBooks created by other members of the platform.

Content Marketing Platform

This tool enables you to design and publish content across all of your social media accounts and websites, giving you greater control over your entire digital presence.

The API allows developers to integrate certain aspects of LinkedIn into their applications, enabling them to pull feeds of users and update their databases accordingly.

Brand Management

Branding is vital to any successful business, and LinkedIn provides ample opportunities to ensure yours stands out. Use this tool to improve your visibility, drive engagement, increase traffic to your website and monitor competition.

InMail

To save time, you can automatically forward important correspondence to your inbox. Once you receive email alerts, you can reply right away and let the sender know you got his/her message straightaway.

Lead Generation

This tool helps you identify prospects interested in your products and services, and reach out directly to them. It also lets you schedule regular campaigns to remind users of your existence and encourage interaction.

Video Ads

Upload short video clips that showcase your expertise, highlight your service offerings, announce events or promotions, and provide testimonials from satisfied customers.

Live Events

This tool makes it easy to host live webcasts where viewers can submit questions and interact with presenters.

Customer Support

Your customers can ask questions related to your products and services, request additional training materials, file tickets, engage in discussions and more.

Mentorships

This tool connects you with professional mentors who can guide and support you during crucial stages of growth. They can serve as advisors, coaches or trainers.

Coaching

Get expert advice from experienced professionals by asking questions via instant messaging sessions, phone calls, videoconferencing and more.

Career Advice

Find answers to career-related questions by speaking with experts on LinkedIn. Ask questions about topics such as salary expectations, employment trends, education options, internships & co-working spaces, and more.

Events & Meetings

This tool allows you to invite guests to attend conferences, seminars, workshops, expositions, lectures and more.

Newsletters

Send newsletters to subscribers regularly to stay connected with them and inform them of upcoming announcements.

Surveys & Polls

Ask participants to answer surveys and polls to gather feedback and collect opinions.

Webinars

Host interactive presentations that include Q&A sessions and recorded presentations.

Conferences

Connect with speakers, attendees, sponsors and exhibitors at international conferences, trade shows, exhibitions and conventions.

Data Visualization

Create infographics and charts to display key statistics about your company or clientele.

Enterprise Social Network

Share ideas, collaborate, brainstorm, discuss issues and seek guidance from peers and experts.

Email Marketing

Keep in touch with individuals by sharing valuable resources, announcing sales discounts, promoting exclusive offers, and offering personalized reminders.

Event Management

Schedule meetings and organize conference rooms, venues, catering and travel arrangements. Host virtual tours of your facilities.

Customer Service

Answer inquiries, resolve problems, address complaints, handle returns, and more.

Training & Certification Programs

Offer courses in subjects like accounting, human resource management, leadership development, software programming, project management and more.

Mentoring

Provide mentees with ongoing assistance and guidance throughout their careers.

Hubspot's Guide To Launching A New Product On LinkedIn

It's no secret that LinkedIn has become one of the largest social platforms in the world. But did you know that there are actually quite a few ways to market your business through this amazing site? Here's everything you need to know about launching a product on LinkedIn:

1) Make sure you have a strong LinkedIn Profile

2) Create a compelling Headline

3) Choose the correct image(s) to go along with your headline

4) Add links back to your website, blog and social media

5) Write a brief description of your product

6) Upload screenshots

7) Select how long you'd like your listing to appear

8) Set up a price

9) Publish your listing

10) Monitor performance to optimize results

11) Optimize your listing with paid advertising

12) Reap the rewards

13) Keep updating your profile

14) Repeat steps 1-13 every week until you achieve maximum exposure

15) Measure success against goals

16) Learn from mistakes

17) Track competitors

18) Build a following

19) Get real-time analytics

20) Stay active and engaged

21) Leverage LinkedIn Groups

22) Connect with influencers

23) Join LinkedIn Events

24) Attend LinkedIn Workshops

25) Follow LinkedIn Influencer Guidelines

26) Don't forget to thank those involved

LinkedIn has over 400 million users worldwide as per their official website. With that many people looking at it constantly, you can be sure there will be lots of competition in every industry. So if you’re a business owner or an entrepreneur who wants to get noticed by potential customers online, then you need to show them what they want with a well-designed and informative LinkedIn profile.  You also need to have a strong presence on social media platforms like Twitter, Facebook, Instagram and others so that you can reach out to those millions of followers through direct messages (DM).

Nowadays, there are countless ways to market your brand or business but we’ve put together this article to help you understand all about LinkedIn products, whether you're starting from scratch or already have one. You'll learn everything you need to know about setting up LinkedIn product pages, adding video content, getting verified testimonials from real customers, creating a lead magnet, and much more!

What are the LinkedIn industries?

When you think of LinkedIn, chances are that you immediately picture someone sitting behind a desk typing away furiously. But there's actually something else going on here...

LinkedIn connects professionals across different sectors and industries which means that even though you might not work directly alongside someone in another company, you could still find yourself working within one of these sectors while networking with other professionals. Here are some common LinkedIn industries.

1. Retail/Fashion

2. Automotive

3. Education

4. Finance

5. Travel

6. Law & Legal Services

7. Government & Public Sector

8. Technology

9. Manufacturing

10. Healthcare

11. Real Estate / Property Management

12. Construction

13. Telecommunications

14. Media & Entertainment

15. Arts & Design

16. Nonprofit Organizations

17. Advertising & Marketing

18. Consulting

19. Food & Beverage

20. Fashion

21. Professional Services

22. Business Development

23. IT Support

24. Photography

25. Technology Hardware Sales

26. Transportation

27. Publishing

28. Software Engineering

29. Writing & Editing

30. Web Design

31. Customer Service

32. Accounting

33. Architecture & Planning

34. Fitness & Wellness

35. Home Improvement

36. Information Security

37. Insurance

38. International Trade

39. Logistics

40. Nutrition

41. Personal Training

42. Political Campaigning

43. PR

44. Recruiting

45. Research Analysis

46. Restaurant Reviewers

47. Sales Leadership

48. Social Media Manager

49. Strategic Communications

50. Textiles

51. Translation

52. Tutoring

53. Video Production

54. Virtual Assistant

55. Voiceover Talent

56. Website Developers

57. Wine Tasting Tours

58. Women Entrepreneurs

59. Weight Loss Programs

60. Work From Home Jobs

61. Youth Sports Camps

62. Yoga Teachers

63. Zumba Instructors

64. Acupuncturists

65. Airline Pilots

66. Apparel Manufacturers

67. Auctions

68. Auto Parts Dealership Owners

69. Auctioneers

70. Baby Strollers

71. Bakery Specialists

72. Barbers

73. Bartenders

74. Beauty Salon Managers

75. Bench Press Coaches

76. Best Buy Employees

77. Biotech Engineers

78. Book Publishers

79. Bowling Alley Operators

80. Bootcamp Trainers

81. Box Office Attendants

82. Boys Club Leaders

83. Brake Shop Technicians

84. Builders

85. Building Contractor Managers

86. Bus Drivers

87. Cab Driver

88. Candle Makers

89. Canoe Guides

90. Carpenters

91. Cardboard Box Manufacturer

92. Charity Fundraisers

93. Child Care Providers

94. Chiropractic Professionals

95. Cleaning Products Distributors

96. Clothing Boutique Managers

97. Climate Change Advocates

98. Cloggers

99. Coffee Roasters

100. Comedy Clubs

101. Composition Writers

102. Computer Programmers

103. Concrete Workers

104. Cooking School Professors

105. Cosmetic Chemist Trainers

106. Cosmetologists

107. Counselors

108. Couture Sewing Consultants

109. Craftspeople

110. Cruise Ship Staff Members

111. Cybersecurity Experts

112. Dating Site Administrators

113. Dentists

114. Dental Hygiene Professionals

115. Diamond Merchants

116. Dishwashers

117. Dog Grooming Salons

118. Door Fitters

119. Drywall Installers

120. Electrical Equipment Repairers

121. Electricians

122. Embroiderers

123. Energy Drink Market Researchers

124. Environmental Educators

125. Equestrian Event Coordinators

126. Escort Agencies

127. Executive Assistants

128. Financial Advisors

129. Firefighters

130. Flight Attendants

131. Floral Arrangers

132. Flower Shops

133. Golf Course Superintendents

134. Graphic Designers

135. Hairdresser Trainees

136. Headache Clinic Doctors

137. Health Coach Practitioners

138. Heating And Cooling Repair Technicians

139. Hotel Housekeepers

140. Hotels

141. Horseback Riding Instructors

142. Human Resources People

143. Ice Cream Franchisees

144. Interior Decoration Consultants

145. Jewelry Artists

146. Jockey Trainer Trainers

147. Landscape Architects

148. Launderers

149. Lawyers

150. Leisure Centre Directors

151. Limousine Drivers

152. Linen Supply Company Representatives

153. Local News Anchors

154. Long Distance Truck Drivers

155. Make Up Artists

156. Martial Artist Trainers

157. Massage Therapists

158. Matrons

159. Medical Billing Executives

160. Metal Fabrication Companies

161. Military Officers

162. Model Agents

163. Mortgage Brokers

164. Motivational Speakers

165. Musical Instrument Stores

166. Musicians

167. Nail Tech Schools

168. Nurses

169. Occupational Therapist Trainers

170. Online Gaming Gamemaster Trainers

171. Outdoor Adventure Instructors

172. Pain Management Physicians

173. Paintball Game Masters

174. Paper Producers

175. Party Planners

176. Photographers

177. Piano Tuners

178. Pizza Delivery Guys

179. Podiatrists

180. Pool Maintenance Mechanics

181. Preachers

182. Private Investigators

183. Printers

184. Promoters

185. Psychotherapists

186. Radio DJs

187. Realtors

188. Roofers

189. Runners

190. Sailboat Captains

191. Sanitation Inspectors

192. Scuba Divemasters

193. Ski Patrol

194. Skilled Nursing Facilities

195. Snack Food Manufacturers

196. Soccer Referees

197. Spa Personnel

198. Sport Fishing Guides

199. Stage Performers

200. Stockbroker Trainers

201. Store Managers

202. Surf Lifeguards

203. Swimming Instructor Trainers

204. Tailors

205. Tax Accountant Trainers

206. Tattoo Parlor Owners

207. Technical Writers

208. Theatrical Costume Designers

209. Theater Actors

210. Tennis Coaching Pros

211. Tour Guide Trainers

212. Translator Trainers

213. Tree Trimmers

214. Turfgrass Crew Members

215. Underwear Designers

216. University Lecturer Trainers

217. Veterinarians

218. Vending Machine Operators

219. Wedding Planner Trainers

220. Window Washers

221. Wildlife Rehabilitators

222. Wineshops

223. Woodworkers

224. World War II Veterans

225. Xanthophyll Supplements

226. Yacht Master Trainers

227. Young Adult Fiction Authors

228. Yogi Academics

229. Zookeepers

230. Zoo Animal Keepers

231. Zumba Instructors

232. Zulu Warriors

233. Backpacking Trips

234. Belly Dancing Classes

235. Blacksmiths

236. Botanists

237. Chef Preparers

238. Climbing Instructors

239. Circus Clowns

240. Classical Music Ensembles

241. Civil Servants

242. College Students

243. Criminal Defense Attorneys

244. Dance Teachers

245. Diplomats

246. Drug Addicts

247. Eczema Treatments

248. Farmers

249. Film Critics

250. First Aid Trainers

251. Freegans

252. Gambling Counsellors

253. Gardeners

254. Gay Rights Activists

255. Ghost Hunters

256. Historians

257. Inuit Eskimo

LinkedIn Products

The first thing any user sees when he/she opens LinkedIn is the “About me” section where they see all about themselves such as age, date of birth, location, work history, education, skills etc. This page is very important because it gives a glimpse into the person behind the name.

Once you make this page look good, you should start adding information about yourself which includes things like employment history, awards won, professional certifications, educational background and other accomplishments. You can use these sections to highlight some of your key achievements, but don’t go overboard! A few sentences here and there would do just fine.

Now let us move onto another essential component of your LinkedIn Profile – Your Summary. In this section, you tell prospective clients about your company, its mission statement and vision. It’s not necessary to write long paragraphs here, rather keep the summary short and sweet. Make sure everything you put here adds value to the reader. The last paragraph should end with something related to why someone should choose your company instead of the competitors.

Next comes the Experience Section. Here you talk about past jobs and experiences you had while working for different companies. Include anything from small projects to large ones and mention your responsibilities along with the names of your employers. If possible, include links to websites and blogs written by you.

Include one photo of yourself. Remember to stay away from photos of you smiling in front of your desk, as this may come off as fake. Instead, try including pictures of you holding a trophy or standing next to your car after winning a race.

If you have worked abroad, include details regarding countries visited and cities you’ve lived in during college years. Also include some interesting facts about