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As an eCommerce store owner, you know just how important your product images are. They grab your potential customer's attention, showcase your product and entice those all-important clicks. Not all product images are built the same way, and there are certainly some best practices that you should be following to get the best out of your images. From angles to user experience, we cover everything you’ll need to help you take stunning product photos that will attract and convert customers.
The tips that follow should become part of your standard practice. They’re a great benchmark to work from that will get your photos in great condition. Some relate to actual photo taking, others will help your eCommerce store build and develop.
Imagine that you have only one image to grab your customer’s attention. This is your mobile-ready hero image. It needs to clearly show your brand, the product, the variation, and how much is in the package.
This could potentially lead to uninteresting, dry images, so many eCommerce store owners combine multiple shots into one image or include it in a lifestyle context. The whole purpose is to make life as easy as possible for the consumer. They should be able to gather all the information they require in a single glance. This is far easier to achieve on desktop where larger images can be rendered, but is arguably even more important on mobile. Therefore, extra effort is required to make the images perfectly legible.
This tip might seem almost too simple, but you’d be surprised how many eCommerce stores take a simple front-on photo and leave it at that. Instead, it’s important to have multiple angles of your products. This allows consumers to almost get a feel of what the product would be like in their hands or in their homes.
You also want to make sure that you include a few product images that give an indication of scale. The best indicator would be the product being held, stood next to, or alongside a fairly standard-sized item.
Low-resolution or even blurry images give an immediate feeling of unprofessionalism, or simply that your store doesn’t care enough about your products to photograph or display them properly. Even if the customer likes the idea of the product, they can be turned off by poorly rendered images.
Making sure that the image quality is sharp, high resolution, and clear starts with the photography itself. Working with great cameras is a good start, especially ones that allow you to create a focus on the product itself. If you find yourself working with images that aren’t of the quality you’d like, trying an image upscaler can get great results.
Source: Canva
Shoppers like to view products in a way that makes it feel like they’re actually holding them. They like to be able to inspect each part of it in detail before making a decision. The best way of achieving this on an eCommerce store is to make sure that your images are easy to zoom in on. The zoom function is relatively standard, but it requires high-resolution images so that quality isn’t lost. Each eCommerce platform approaches the zoom function differently, check with your specific provider for more details.
If you’re looking to launch an SEO campaign your images will play an important part in it. Even if SEO isn’t high on your priority list right now, it might be in the future, and adhering to the basic principles is great practice.
Make sure that you apply a quality meta description to each image using the alt-text feature when uploading your images. Also, make sure that your image file name is something related to the product (such as its name) rather than a string of random letters and numbers.
Your images are an incredibly important part of your eCommerce store, we’d go so far as to say that they’re the most important part when it comes to selling your products. Maximize your opportunity to sell by ensuring that your images are of the best possible quality.
Image quality starts with the actual photography, work in good light and with a good kit, and be sure to take lots of angles and a variety of shots.
If your images aren’t high enough resolution, image upscaling can work wonders.
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