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LinkedIn is one of the most important social networks for generating leads in 2020. If you're a B2B marketer or business owner, then chances are that you've already got an account set up there -- but what about automated ways to reach out to potential customers? That's where LinkedIn Lead Generation Tools come into play.
These are apps which allow you to connect your Sales Navigator accounts (if you have one) directly with your LinkedIn profile so that when someone clicks through from your profiles' "Find people" page they'll be taken straight to your Sales Navigator and given all the information you need to make contact. It also means that if they want more info, instead of having to click back to your website, they can go right over to your Sales Navigator and get it instantly!
If you don't yet have a Sales Navigator account, it doesn't really matter because as long as you know who your ideal prospect is and how to find their email address, you can still leverage this technique to generate new contacts for yourself.
Below we share our top picks of the best available tools to aid you in both cases - LinkedIn Lead Generation and LinkedIn Recruiting Automation - giving you everything you need to succeed at generating those quality leads for your business. We will look at each of these categories separately below, but first let's take a quick tour around some of the other useful features within LinkedIn itself...
The process of linking your Sales Navigator to LinkedIn is very simple. Once logged in to your Sales Navigator dashboard, simply select Settings " Linked Accounts and follow the instructions provided by LinkedIn. You should see your Sales Navigator account listed here along with any others you might have connected previously. Select Add Account and enter your LinkedIn username and password. This will allow you to access various parts of LinkedIn via your Sales Navigator account.
Once added, you'll notice your LinkedIn icon appear alongside other Social Media icons like Facebook and Twitter. Clicking on this will take you straight to your LinkedIn homepage (or to your company's LinkedIn Company Page). From there you can view your latest updates and newsfeeds, update your status, upload photos, etc. But perhaps more importantly, clicking on Connections gives you access to every single person currently following you on LinkedIn. To add anyone as a connection, just hover over their name and choose Followers.
You can now start reaching out to your followers in different ways depending on whether you're looking to build relationships with existing clients/partners or to attract new ones. Let's explore the options further below.
ZoomInfo is another excellent app allowing you to easily communicate with your LinkedIn network without needing to switch between programs. First off, it allows you to create custom lists of users based on criteria such as job title, company size, location, industry sector, etc. And secondly, once a user has been selected, you can send specific messages to them individually via direct messaging. For example, you could say something like 'hi [name], hope your day is going well. Would love to catch up sometime soon'. Or alternatively, if you wanted to invite someone to join your team, you'd type something similar like 'looking for a freelance writer?'
To begin sending emails quickly, you can either head to the main menu bar at the top and click Send Email or open the Quick Messages dropdown menu under Message Options and choose Invite People Here. Either way, you'll be able to provide recipients with relevant details including a message, date & time, subject line, etc. There are plenty of templates included too. The whole thing couldn't be easier.
On the flipside, you can receive replies from your prospects by creating your own list and choosing Request Info. Just keep in mind that you won't be able to reply until the recipient responds to your initial invitation. Alternatively, if you prefer not to have to write anything yourself, why not try out ZoomInfo's built-in chat feature? Simply click on Chat Now under Contact Details and a window will pop up offering two choices: Direct Message or Start Conversation. Your chosen option is highlighted in red so you can see exactly whose inbox you're targeting. Then just input your message and press Enter to send it.
It goes without saying, though, that ZoomInfo offers much more than these basic functions. In fact, its full range of capabilities include advanced search filters, targeted content marketing campaigns, a CRM integration system, and even a powerful calendar scheduling tool. So whatever your needs may be, you can rest assured that ZoomInfo will meet them.
Dux-Soup is a great tool for automating LinkedIn interactions, especially if you're trying to increase your visibility on the platform. By connecting your Sales Navigator account with your LinkedIn Profile, you can schedule posts to be published and track responses from interested parties. All you need to do is decide what kind of post you want to publish and then decide how often to repeat it. For example, you could schedule a daily posting for 3 days in advance, weekly postings for 7 days ahead of publication, monthly postings for 30 days ahead of publication, etc.
In addition, you can also target your posts geographically. For instance, you could specify that only US residents should see your post. Likewise, you could exclude certain industries altogether. Again, the possibilities are endless. On top of all this, you can use Dux-Soup to manage multiple connections simultaneously. A handy feature indeed!
As mentioned above, Dux-Soup is fully integrated with LinkedIn so it makes sense to consider purchasing a premium version rather than opting for a free trial. However, if budget isn't a concern, the free version does offer quite enough functionality for many applications. Plus, it comes with a 14-day moneyback guarantee meaning you can cancel anytime before then and get your money refunded.
One final thing worth noting about Dux-Soup: although it was designed primarily for use on LinkedIn, it can actually function equally well across other websites thanks to its unique URL shortener code. As a result, you can schedule posts on sites such as Instagram, Google+, Reddit, Pinterest, Tumblr, Medium, YouTube, etc. With this capability, Dux-Soup becomes incredibly versatile.
Yes, Dux-Soup is absolutely permitted on LinkedIn. You shouldn't experience any problems whatsoever getting started.
Absolutely! Dux-Soup uses HTTPS encryption by default so no personal data is ever sent unencrypted. Furthermore, all data collected remains completely anonymous and cannot be tracked back to individual users.
Yes. Although Dux-Soup is relatively new compared to other popular services, it's received strong backing from experts since launch. Indeed, Forbes recently named it one of the Top 10 Most Trusted Online Businesses.
Yes! Dux-Soup complies with every applicable law regarding privacy, copyright infringement, spamming, advertising, etc.
Very good question! Dux-Soup offers unlimited customer service via live chat 24 hours per day, seven days per week. They also provide phone assistance if required. Finally, if you feel that you require additional assistance beyond that offered via live chat, you can always submit requests via ticket submission form. Note however, that while Dux-Soup aims to respond to tickets within 48 hours, sometimes delays may occur due to high demand.
Conclusion
We've covered a lot today, and hopefully you found this article helpful. Whether you were hoping to learn more about LinkedIn Lead Generation Tools or LinkedIn Recruitment Automation Apps, hopefully you gained some ideas and tips. Whatever your requirements, remember that the key to success lies in finding the solution that works best for you.
LinkedIn has grown from a simple network for professional networking into one of the world's largest social networks available today, as well as an effective marketing platform that can be used by both B2B companies and B2C brands alike.
If you're looking to tap into this giant market, it may seem like it would make sense to use LinkedIn as part of your marketing strategy. However, while there are many ways you could go about doing so (including paid advertising), there are also plenty of other methods out there too – including automated approaches such as LinkedIn lead generation tools and LinkedIn bots. These have been around since at least 2016, though they've only really started taking off in recent years thanks to their increased popularity amongst marketers.
So what exactly do these tools and apps do, and how useful are they compared to more traditional forms of LinkedIn marketing? Let’s find out!
The first thing you should know when considering any form of social media marketing or automation is why you want to use it in the first place. Why specifically does LinkedIn need to be involved in your marketing strategies? There are several different reasons, but we'll start with two of the most common ones:
- It helps build relationships - The main reason people use LinkedIn is to get to know others professionally through the site, so if you plan on building up those relationships then you might think it makes sense to reach out to those individuals over email rather than simply posting content across Facebook and Twitter.
- It connects you with potential customers - If you run a business then chances are you’re targeting clients who will buy from you eventually, and having access to all the contacts and information that LinkedIn provides means you can easily identify those prospective leads without wasting time searching for them manually.
While these points are certainly valid, they don't necessarily mean that your approach should be entirely focused on LinkedIn – after all, you could just as easily apply the same principles to other platforms that offer similar benefits, such as Instagram and Pinterest, which often come under fire for being less ‘professional’ than LinkedIn. So before we move onto discussing whether LinkedIn outreach works, let’s take a look at some of the features of this service.
As mentioned above, LinkedIn isn’t solely focused on connecting professionals to each other anymore – instead, it now serves as a digital marketplace where anyone can post anything, regardless of industry or experience level. This allows businesses large and small to share content alongside personal profiles, making the platform even more valuable to marketers.
However, because the primary purpose of LinkedIn is still to facilitate communication between professionals, it doesn't quite fit neatly into our definition of 'outreach'. In order to provide value to its users, LinkedIn offers numerous services aimed at helping professionals grow their careers and network successfully, including:
- Career Pages - A way for members to show off their skills and expertise, as well as showcase their achievements throughout their career;
- Groups - An easy way to create a community based around specific interests and topics within the company;
- Jobs - A database containing thousands upon thousands of job opportunities posted by employers worldwide;
- Mentions - Allows users to send messages directly to another member, providing an opportunity for two people to meet in person or exchange contact details;
These are great options for growing and strengthening your own profile, and there are undoubtedly dozens more services offered by LinkedIn that you can leverage in order to boost your visibility and promote yourself more efficiently. But we’ll focus primarily on the last three items here, as they relate directly to the question posed in the title of this article.
In short, yes. While LinkedIn itself won't guarantee success for every campaign you undertake, it definitely has had significant impact on countless brands and organizations over the past few decades. Here are a couple examples of campaigns that were able to generate massive results following implementation:
- Coca Cola hired LinkedIn to target US Army veterans during World War II, sending personalized emails promoting their brand and products to hundreds of thousands of men stationed abroad. As a result, the company was able to increase revenue by nearly 50% in just six months, generating $1 billion in additional gross profit. [Source]
- Netflix sent targeted tweets to users watching shows featuring characters named Kevin Smith and Seth Rogen, encouraging fans to watch new episodes of Arrested Development and Preacher. Within 24 hours, the number of followers had risen by 25%, bringing in approximately $12 million in extra revenue. [Source]
Both of these cases illustrate how successful LinkedIn outreach can be, especially given the fact that campaigns such as these require little effort once set up. With so much competition online nowadays, however, businesses must constantly strive to improve their presence if they want to stand out against the crowd. And although there are no guarantees, LinkedIn can play a big role in achieving this goal.
Furthermore, unlike other social channels, LinkedIn actually rewards high quality interactions. For example, if someone likes your update, shares it, comments on it, or follows you back, you receive a notification letting you know. Not only that, but the more positive feedback you receive, the higher your position will appear in search engines.
This not only encourages interaction, but also incentivizes companies to invest heavily in their reputation management efforts. After all, if you're spending money on ads or sponsored posts elsewhere, wouldn't you expect something in return? Of course you would. Therefore, if you're planning to utilize LinkedIn in your marketing campaigns, it'd probably be worth setting aside a budget that corresponds with your overall marketing goals.
Lastly, we'll discuss the matter of security. Unlike other social networks such as Facebook and Twitter, LinkedIn requires users to sign up via verified accounts. This ensures that your data remains secure, and prevents malicious actors from accessing your account. You shouldn't worry too much about this, however – unless you're sharing sensitive customer information, it seems unlikely that hackers would ever gain access to your account anyway.
One final thing to note regarding LinkedIn outreach is that it comes with various integrations that allow you to extend your messaging beyond the confines of the platform. Most notably, you may already be familiar with LinkedIn Sales Navigator, which was introduced in 2010. Essentially, this app automates the entire process of prospecting for new leads, allowing you to save tons of time in the long term while increasing conversion rates significantly.
You may also hear about LinkedIn Helpers, which launched in 2017. Although it's currently in beta testing, the concept behind it is fairly straightforward. Essentially, you pay a monthly fee to LinkedIn Support, and they assign you a personal assistant who will perform tasks relating to your website, blog posts, social media updates, etc., saving you precious minutes that otherwise would go to waste.
Of course, there are plenty of other tools and resources available for further assistance. Whether you decide to pursue any of these avenues depends largely on your needs, along with the amount of money you're willing to spend on services.
LinkedIn is undeniably important, and if you haven’t yet made the switch to this powerful resource, perhaps you should consider giving it a try sooner rather than later. By utilizing the right LinkedIn lead generation tools, you can greatly benefit your organization and increase engagement levels in the future.
And remember, if you're unsure about whether or not LinkedIn outreach works, keep reading below to discover everything you need to know about automated LinkedIn lead generation.
LinkedIn has become one of the most popular networking platforms for job seekers and recruiters alike. With over 500 million users in 190 countries around the world, it's a great place to find potential employees, partners or clients.
But while there are plenty of ways to use LinkedIn to build relationships with people who might be able to benefit from what you have to offer (such as hiring managers), not all of us will ever reach out directly to someone we want to work with.
If that prospect doesn't respond to an initial message, sending follow-up emails isn't going to make any difference. And if they don't reply after following up again, then you're probably wasting time.
This article looks at how you can take advantage of automated LinkedIn messaging so you never miss a chance to engage with a possible client or employee candidate again. It also explains why some methods aren't worth your time, such as asking friends for introductions or setting up direct mail campaigns.
And finally, this guide explores whether LinkedIn actually works well enough to justify spending money on paid advertising.
It depends on your goals. If you're looking to hire new staff members and attract candidates through recruitment ads, then LinkedIn may be an excellent resource. But if you just want to network with other professionals, it won't help much. In fact, according to research by Hubspot, only 10% of jobs come via social media channels like Facebook and Twitter.
That said, even though social networks often generate less leads than traditional sources like Google AdWords, they still represent a valuable opportunity for businesses seeking qualified hires. For example, the average salary increase when applying through a company website was 21%, compared to 12% when applying online through LinkedIn.
So although LinkedIn itself doesn't provide lots of opportunities, its massive user base means that you can target specific groups based on their interests, which increases both your chances of connecting with relevant contacts and the likelihood of receiving responses.
Once you've found a contact, it helps to remember that LinkedIn offers several different ways to communicate with others. You could try emailing them directly, but you'll need to know their full name and address first. Or maybe you'd prefer to connect with them within the platform itself. Either way, once you've made this connection, you should consider automating your interactions with them too.
There are two main approaches to finding new customers, including prospective employees and business partners:
1) Using LinkedIn Recruiter Automation Tools. These tools allow you to create automated scripts to interact with existing contacts. They typically involve sending regular updates about your brand or services, and include features like auto-responder templates, automated reminders and scheduling.
2) Making LinkedIn Sales Navigator Automations. These tools are used primarily for cold calling and targeting small numbers of prospects, usually on a case-by-case basis. This type of approach requires you to identify the right kind of individual and tailor each interaction accordingly.
Both types of program require you to set up rules to determine when to initiate conversations, and how long to wait before making another attempt. Once you've done this, you can run scheduled tasks whenever you choose. Some programs let you record voice notes for yourself during calls, which is helpful if you forget something important.
You can download these tools as standalone applications, or integrate them into third party CRM systems such as Zoho CRM. The latter option allows you to track every conversation, view reports and manage multiple accounts simultaneously.
We recommend you start off with LinkedIn Sales Navigator Automation because it gives you flexibility and enables you to learn how to sell without being sold. However, you can always switch to Recruiter Automation later on if you decide that you want to focus entirely on getting referrals rather than generating revenue.
The key point here is to treat LinkedIn as a professional service provider, rather than a marketing channel. People sign up for LinkedIn for various reasons, and sometimes they expect you to behave similarly. So instead of treating it like a generic "social" site, think of it as your own personal database where you curate information about individuals whom you believe would be interested in hearing from you.
Here are our top tips for building rapport quickly and organically with LinkedIn users:
Be open and honest - Don't lie, exaggerate or mislead anyone! Remember that everyone sees everything you post publicly, so be sure to act professionally. Also keep in mind that you share information about yourself in public profiles, so anything you say can potentially affect your reputation.
Use keywords appropriately - When writing posts and updating profiles, stick to keywords related to your industry, products or services. Make sure those keywords show up prominently in profile titles and descriptions, and avoid using overly broad phrases that mean nothing to anybody.
Keep things short and sweet - Keep your content concise and limit unnecessary details. Try to give useful advice or answers to questions, and steer clear of self promotion or spammy links.
Follow the Golden Rule - Do unto others as you would have them do unto you. Your goal should be to establish a positive relationship with your audience, not simply advertise your product or service. Focus on helping people solve problems, improve careers or develop skills.
Remember that LinkedIn is a public forum, so be careful about sharing confidential data. Always ask permission before posting sensitive material.
Don't forget to thank people who refer you - It goes a long way toward creating trust between you and your followers. A simple 'Thanks!' or 'Appreciated' comment shows appreciation for recommendations, and lets people know that you care about quality and integrity.
Also pay attention to the tone of your comments. Avoid sarcasm, profanity or insults, especially if you disagree with someone else's opinion. Treat disagreements respectfully, and acknowledge that opinions differ.
Avoid spamming - There are limits to how far you can go with spamming, but generally speaking, you shouldn't bombard people with unsolicited messages unless you really know them personally. Instead, aim to introduce yourself gradually, and ask if they have any suggestions regarding your career path or general direction.
Never copy and paste someone else's bio - Even if it seems similar to yours, you should write your own version to ensure consistency across all instances.
Always check references - Before reaching out to a new person, make sure you understand exactly what they do and verify their credentials. Check LinkedIn profiles to see if they list companies they worked for previously. Ask colleagues or former supervisors for feedback, and look for reviews on sites like Glassdoor.com.
As mentioned above, you shouldn't rely solely on LinkedIn to drive traffic towards your website. Instead, combine it with offline strategies, such as cold calling, print advertisements and SEO.
When choosing how many messages to send, bear in mind that you should spend no longer than 15 minutes on each call, since this is roughly equivalent to reading one page of text. If you plan to send hundreds of messages daily, consider investing in a dedicated phone number.
Although there isn't a hard rule, it's safe to assume that more frequent communication generates better results. We suggest starting with five messages per week, and increasing this amount slowly until you begin to notice significant progress.
Finally, remember that LinkedIn does tend to cut down on messages sent from outside the US. As a result, if you live elsewhere and intend to promote your business overseas, you may need to adjust your strategy slightly.
Whether you opt for Recruitor or Sales Navigator Automation, the bottom line is that LinkedIn can play an invaluable role in growing your business. Just make sure you put in the effort required in order to reap rewards.
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